Cross-cultural Brand Identity

Project Brand identity for a Chinese Medicine health centre in Beiruut.

Team one designer

My Role naming the center and developing a logo design, blending Chinese and Arabic cultural influences.

Qi Fa means “to be enlightened” (启发) in Mandarin and sounds like “chee fah.” In Arabic, Chifah means “to heal.”

The logo fuses these meanings by rendering Arabic letterforms with the expressive strokes of traditional Chinese calligraphy. This cross-cultural mark symbolizes enlightenment and healing through a single, powerful visual language.

The color palette is inspired by the Five Elements in traditional Chinese medicine. Designed for a space of healing and calm, orange represents stability, digestion, and nourishment, while green symbolizes growth, detoxification, and a calming balance.