Branding a Spiritual Journey

Project A certified well-being professional and yoga practitioner from Saudi Arabia approached me to create a personal brand identity that reflects her life philosophy and accumulated knowledge in self-healing, yoga, and meditation, while remaining deeply rooted in her Saudi cultural identity.

My Role  Brand designer and Illustrator

Story Working in close collaboration with the client, the visual identity draws inspiration from her sound-healing practice—particularly the gong—alongside lunar cycles and sound-wave imagery, all woven together with decorative patterns inspired by traditional Saudi homes.

Below is the Final Brand Guidline

Illustrated Social Media Posts