Branding a Golden Journey

Project Logo design for Tailored Travels, a bespoke travel project across Croatia and Europe, centred on a 1986 Mercedes 500

My Role Brand Designer 

Story Inspired by a summer school that, between 1963 and 1974, brought Marxist humanist intellectuals from around the world together on the island of Korčula, this project draws on the unique spirit of a place where political thought, dialogue, and everyday life intersected.

The journey often concludes at a small, magical house on the island, a quiet landmark that anchors the experience in memory and imagination. Today, the tours reinterpret this history in a way that is both informative and entertaining, blending storytelling with place.

The guide leads visitors in a 1986 Mercedes, turning the trip into a gentle journey through time—back to an era when life felt slower, pleasures were simpler, and moments of connection were unhurried and meaningful.

Story: The logo is inspired by the Bauhaus design school, drawing on its simple geometric forms and lively, expressive color palette. The circular shape evokes the sun, represented by the warm golden yellow in the upper section, symbolising light, movement, and direction.

The two “T” forms function as a bridge, reflecting the guide’s role in connecting people to places and stories. At the same time, they suggest a journey between land and sea, reinforcing the idea of travel, transition, and shared experience.